We install the operating system your business needs to scale.

Most founders are not stuck because of talent. They are stuck because the business still runs through them. We step inside, install the structure, and stay until that changes.

700+ businesses supported across 65+ industries over 20 years.

Want To Scale Faster?

Join 10,000+ founders getting weekly operator insights, growth frameworks, and battle-tested strategies from 20 years inside enterprise and founder-led businesses.

About Founder SOP

Founder SOP is a hands-on operating practice for B2B tech founders ready to scale.

We do not advise from the outside. We step inside your business, install the operating system, and work alongside you until growth is predictable and the business no longer runs through you.

With 20 years of experience across IBM, Oracle, and our own ventures, we have worked with 700+ businesses across 65+ industries. Government, SaaS, health, and enterprise.

We know what structure looks like at scale and we know how to install it inside a founder-led business.

Not consultants. Not coaches. Operating partners.

Over 765 Companies Worldwide Using Our Systems

Join a global network of businesses achieving predictable growth through our proven strategies and systems

WHAT WE OFFER

Our Services

We help B2B companies go from founder-led selling to a structured, scalable sales engine designed for predictable growth, not guesswork.

Strategy Advisory

We work as your Fractional Sales & Growth Director, mapping buyer journeys, defining go-to-market strategy, and aligning your sales, marketing, and delivery into a single growth engine. This is where we install the vision.

System Implementation

From outbound sequences to sales decks, CRMs to Work Packages, we install the systems that bring your strategy to life. No fluff. Just high-converting infrastructure that speeds up deals, aligns delivery, and scales without chaos.

Team Enablement

We train your sales, pre-sales, and delivery teams to execute with clarity and confidence. Scripts, playbooks, training modules, and live coaching sessions, all tailored to embed your growth system into your people.

Performance Audits

Our Dr. Scale™ reviews uncover pipeline friction, missed conversion points, and delivery inefficiencies. Every quarter, we run a full diagnostic on your system and show you exactly where to optimise for faster, smarter growth.

Licensing & Certification

Use Founder SOP frameworks inside your business, or license them to your agency, consulting firm, or portfolio companies. We offer white-labeled systems, internal rollout support, and partner certifications to help you scale with structure.

Founder Central™

This is our private, invite-only circle for serious B2B founders building scalable sales engines. Inside, you’ll access proven frameworks, roundtable insights, and strategic growth rituals used by top-performing founders. From deal flow to delivery systems, this is where you level up, surrounded by those playing the same game.

Our Core Principles

Our principles guide everything we do—from creating real value to building scalable systems that ensure long-term success.

Value Creation

Long-term Partnerships

Innovative Mindset

Bold Experimentation

Scalable Systems

Our Engagement Process

Our process is designed to ensure clear alignment, strategic direction, and measurable outcomes. We work closely with you to implement systems that drive consistent, scalable growth.

Step 1: Dr. Scale™ Assessment

Diagnose Before You Scale

We begin with the Dr. Scale™ Assessment, a deep diagnostic of your current sales pipeline, pre-sales process, and delivery systems. In this 60–90 minute live session, we scan where leads are leaking, deals are stalling, or delivery is blocking growth. No fluff, just a clear diagnosis of what’s working, what’s not, and what’s next.

Step 2: Custom Growth Plan

Your Personalised Scale Roadmap

Based on the insights from your Dr. Scale™ session, we build a tailored growth plan using the Scale Code™ Framework. This roadmap outlines exactly which systems to install, in what order, and how they’ll drive scalable, predictable revenue, complete with milestones, modules, and metrics.

Step 3: System Implementation

From Diagnosis to Execution

We turn the plan into action, building and embedding the systems your business needs to scale. From outbound and pre-sales workflows to proposals, delivery modules, and team training, we work alongside your team to install repeatable systems that drive deals, cut chaos, and deliver growth without founder-dependence.

Most founders have tried consultants. Most founders have tried agencies. Neither stayed long enough to make it work. We do not send a report and disappear. We get inside the business, install the structure, and stay until the number moves.

Hey, I'm Jag

Founder of Founder SOP™ | Operating Partner | Enterprise Sales Leader

I did not start as a founder. I started as a programmer.

Over two decades I moved from writing code to closing $50M government contracts at IBM, leading enterprise sales at Oracle, and building my own agency from zero to 700 clients across 65 industries before exiting in 2021.

I have trained over 1,300 sales professionals. I have worked inside government, health, SaaS, and enterprise. I have seen what structure looks like at scale and what it costs when it is missing.

And through all of it I kept seeing the same pattern.

Talented founders. Real businesses. Stuck.

Not because they lacked ideas or drive. Because they were building alone. No structure. No operating system. No one genuinely invested in what happened next.

That is why I built Founder SOP.

Not a consulting firm. Not a coaching program. A hands-on operating practice that steps inside your business, installs the system, and stays until the job is done.

If you are a founder between $200K and $10M and ready to build a business that scales without you being the engine behind every deal, I want to hear from you.

Why Founder SOP?

From Vision to Execution, We Build Systems for Scalable, Sustainable Success.

Proven Track Record:

We’ve empowered over 700 founders across 65+ niches to implement structured systems that deliver predictable growth, leveraging real-world experience, $18M in paid ads, and over 1 million emails.

Systems-Driven Success:

We’ve leveraged $18M in paid ads and over 1 million emails to build, optimize, and scale marketing and sales systems. Our approach is rooted in systems that ensure efficiency, consistency, and sustainable growth.

Comprehensive Process:

Our 3-step framework covers everything from setting a strong foundation to launching go-to-market strategies and scaling execution. It’s designed to help founders achieve growth through clear, repeatable processes.

Most founders know what needs to change. They just do not have the right person to help them execute it. That is exactly what we do.

Our Operating Principles

10 beliefs we scale by. Etched in stone. Proven in practice.

Predictability is the goal. Every system we build exists to make outcomes repeatable.

We don’t chase clients. We build engines that attract, qualify, and convert them consistently.

Productised beats personalised. If it can’t be repeated, it can’t scale.

We don’t sell effort. We sell outcomes that move the needle.

We build businesses we’re proud to run. Ones that energise us, not enslave us.

We design ourselves out. Real scale happens when the founder is no longer the bottleneck.

Simplicity isn’t a style. It’s the fastest path to scale and the antidote to chaos.

Sales and delivery operate as one. Because what you promise and what you deliver must align.

Structure replaces guesswork. We let systems, not opinions, drive execution.

Referrals are a reward, not a strategy. Hope is not how we grow.

Partnered with the Best

We’ve honed our skills by collaborating with the industry's finest.

Testimonials

See what our clients have to say about our results-driven approach.

Vikram Rangala

CMO of Zebpay

Jag did a project for ZebPay Australia, the Australian division of ZebPay. He's ready to implement from day one and has great advice to offer, based on real-world experience, on sales, branding, and messaging. He understands the Australian consumer and landscape in depth. On the personal side, he's friendly, helpful, and fun to work with. I recommend him as someone you can trust to do a great job even when circumstances are less than ideal. By the way, I'm the Chief Marketing Officer of ZebPay and worked directly with Jag on the project.

Warren Hulstaert

Director at Century21

Knowledge becomes wisdom, the ability to share and teach others is a special skill, Jag has learnt of the best the world has to offer and has many of his own experiences to draw on to help you navigate to the next level.

Theo Hnarakis

CEO at Melbourne IT

Working with Jag and team has been transformative for our growth. Their structured framework provided a clear path from strategy to execution, helping us align our marketing and sales like never before. In just a few months, we saw a significant increase in lead flow, conversion rates, and overall team efficiency. It’s rare to find a consulting partner that not only delivers results but genuinely understands the challenges of scaling a tech business.

Simon Delzoppo

CEO at AusRegistry

Jag has been a game changer for us. From day one, Jag worked closely with our team, diving deep into our growth challenges and implementing a structured framework that aligned perfectly with our goals. The results have been outstanding, our marketing efforts are more targeted, our sales processes more efficient, and the team’s performance has reached new heights. What truly sets Jag apart is their personal approach and genuine commitment to our success. He doesn’t just deliver a strategy, he becomes part of your team, ensuring it works.

Colin Holloway

Founder of Werribee Bowen

Hello, Colin Holloway here, founder of Werribee Bowen Therapy Pty Ltd.


So you are thinking of joining Jag Jassel at his three day business boot camp for quick business start ups.


Well I say, just do it! Don’t hesitate. Why? Jag stands out as a business mentor. He gives you advice that really works, based on his own anecdotal evidence.


I know it works because I feel it in my gut as well as my brain. So! What did I learn over the three days. This might be the economy version but that doesn’t mean you are short changed.


You do exactly the same thing that they do in the premium version. I have done many three day courses and this is easily the most intense.


You get breaks, but you will need them. So sleep well and preserve your energy. Second lesson. You have to present yourself as an authority in your field, or your clients do not respect and trust you.


I did not find this easy to do. Believe me. Three . Jag teaches you what it is to be a business owner and he does it in an ethical way. You don’t always get this.


Like me you might be staggered to find out what your life as a business owner really entails. Don’t be scared though it is unbelievably exciting.


Jag has opened up a whole new world for me and I am sure he can do the same for you.


Regards Colin Holloway.

Mitch White

Founder of Rubber Flooring Company

Founder of a flooring company in Melbourne

www.rubbertloor.com.au

Top 3 takeaways from the 3-day business Bootcamp:


Positioning - No secret alpha's get the most out of life but jag shows how to position your business as the alpha business and have customers coming to you instead of chasing them


Frame control - The new way of looking at sales, Instead of remembering all these little tricks just focus on the underlying frame between you and the prospect/s to control the situation


Systems - Breaks down from as big as how the universe is one big system and everything inside of it is just systems within systems within systems....


..Including business. if you understand how the system works you can play it effectively


If your on the fence id recommend it 100%, So much that i am going to be doing another one


Worst case scenario you get to feed of his energy for 3 days and get a massive book of the slides you can refer back to for life

I'd be happy to answer any questions about my experience if you are wanting to join message me

Steve Jazz

Founder of Music Valley

If you're ready to move beyond the 'practitioner' fixed mindset to the 'creative entrepreneurial' growth mindset, Jag is your man. His experience draws upon multiple cross disciplinary methods and approaches that help join the dots' in a simple yet effective way to help you move beyond your currently reality.

Highly recommended if you're looking for a way to grow your business or scale your personal brand and influence. Of the many entrepreneurs I've met, Jag is my first recommendation in personal branding advice.

Brett Cusack

Founder of Glitter Fox Studios

Before meeting Jag I was trying to operate in a completely different niche from my experience and I was trying to sell to everyone. Jag has since helped me get clear about my niche, deliver my first online and live trainings. Help me craft a clear message to market. Now I'm excited to put money into Facebook adds because I'm certain about my target market and the actual problem I solve. Thanks Jag.

Frequently Asked Questions

What types of businesses does the Founder SOP partner with?

We work with B2B tech founders between $200K and $10M. SaaS companies, IT services, automation agencies, and technology businesses with real traction and a visible growth ceiling.

Our ideal partner is a founder who has proven the business works and is ready for someone genuinely invested in helping it scale. Not a quick fix. A real operating partnership.

Who we don't work with? 

We are selective because depth requires focus.

We do not work with founders who are looking for quick fixes, want a report delivered and done, or are not ready to commit to the process. We also do not work with businesses that are still validating their idea or founders who want a service provider rather than a genuine operating partner.

If you want someone to hand you a strategy and walk away, we are not the right fit. If you want someone in the room until the job is done, we are.

What does Founder SOP’s partnership include?

Every engagement follows the same four phase method.

We start with a deep diagnostic to find exactly where growth is blocked. We then build and install the operating system your business needs to scale. We operate inside the business alongside your team until the structure holds and performance is consistent. Then we scale.

Pipeline structure. Team accountability. Forecasting. Delivery systems. Outbound infrastructure. Sales enablement.

Not a recommendation. Real infrastructure installed inside your business and running before we leave.

How does the Founder SOP model differ from hiring an agency?

Agencies execute campaigns. We install operating systems.

When an agency stops work the results stop too. When we finish an engagement the infrastructure stays inside your business and keeps producing results without us.

The bigger difference is alignment. Agencies invoice regardless of outcome. We are invested in your growth. We do not leave until the number moves.

What’s the onboarding process with Founder SOP?

Simple. Three steps.

Dr. Scale Assessment We start with a deep diagnostic of your pipeline, team structure, offers, and delivery. We find exactly where growth is blocked, what is causing it, and what needs to change first. No assumptions. No generic frameworks.

Operating Roadmap Based on the diagnostic we build a tailored operating roadmap. Which systems to install, in what order, and how they connect to drive predictable revenue. Clear milestones. Clear accountabilities.

System Implementation We move from roadmap to execution. Inside your business. Alongside your team. We install the structure, manage the process, and stay until it works.

How soon can we expect to see results?

Most founders see structural clarity within the first 30 days. Measurable pipeline and team performance improvements typically follow within 60 to 90 days.

Consistent, predictable growth is a 6 to 12 month outcome depending on where the business starts.

The faster you commit to the process the faster it moves. We do the heavy lifting. But speed depends on both sides showing up.

What kind of ROI can I expect ?

Results vary based on your starting point, industry, and readiness. That said, most founders see measurable revenue improvement within the first 90 days as foundational systems take hold.

The bigger ROI is structural. A business with a clear pipeline, accountable team, and repeatable delivery process is worth significantly more than one without it. That compounds over time in ways that are hard to put a single number on.

We do not promise a specific multiple. We promise to stay until the number moves.

How involved will my team need to be during the process?

Less than you think.

We do the heavy lifting. In the early stages we need brief input from key people to ensure we understand the business clearly. Beyond that we manage the process, install the systems, and work directly with your team.

Our goal is to build infrastructure that runs without constant founder involvement. That is the whole point.

Feast and famine is not a market problem. It is a structure problem. We fix the structure.

Scaling a business is hard. We make it easier.

Serious about growth? Get battle-tested strategies, high-impact sales tactics, and automation playbooks—delivered to your inbox.

Postal: PO Box 4370, Springfield, QLD, 4300 Australia

Email: Jag (at) mail.foundersop.com

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