Helping B2B Founders Build Scalable Sales & Presales Practices
Join 700+ founders across 65+ industries who’ve turned messy pipelines and custom delivery into repeatable systems that scale without relying on hustle, heroics, or hope.
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About Founder SOP
At Founder SOP, we help B2B founders and sales leaders build scalable sales and presales practices so growth becomes predictable, deals close faster, and teams perform without bottlenecks.
We’re not just consultants. We’re system architects. Our work is grounded in precision, process, and proof.
With experience leading multi-million dollar initiatives for giants like Telstra, Oracle, Zebpay, and Bunnings, our team brings enterprise-grade structure to companies ready to scale.
We’ve supported 700+ businesses across 65+ industries, deploying systems that streamline qualification, simplify scoping, accelerate conversion, and transform chaos into clarity.
What We Do
We design and install structured revenue systems for companies between $3M–$100M, turning fragmented sales efforts into cohesive, scalable engines.
From outbound campaigns to pitch systems. From discovery frameworks to Work Package delivery. From CRM workflows to sales team training.
We don’t just advise.
We install the infrastructure that scales with you, not around you.
Why We Exist
– Because founder-led selling has a ceiling.
– Because without structure, revenue stalls.
– Because sales and presales should work together, not in silos.
– Because great businesses deserve a system that grows with less grind.
Over 765 Companies Worldwide Using Our Systems
Join a global network of businesses achieving predictable growth through our proven strategies and systems
WHAT WE OFFER
Our Services
We help B2B companies go from founder-led selling to a structured, scalable sales engine designed for predictable growth, not guesswork.
Strategic Sales Architecture
We map your buyer journey, define your ideal customer profiles, and design an offer portfolio that aligns with how real decisions get made—building the foundation for a sales practice that closes faster and scales smarter.
Presales System Design
From discovery to solution mapping and pricing, we install a structured presales framework so your team scopes deals with clarity, hands them off seamlessly, and delivers without rework or risk.
Work Package Development
We productise your services into modular Work Packages with defined scope, deliverables, and pricing. This simplifies presales, shortens sales cycles, and eliminates delivery guesswork—at scale.
Outbound Engine Setup
We build and launch a complete outbound system—from scripts to automation workflows—designed to engage your ICP, generate qualified meetings, and keep your pipeline full without founder push.
Sales Asset Kit
We develop high-conversion pitch decks, one-pagers, proposal templates, and case studies tailored to your sales motion. Assets that don’t just look good but move deals forward.
Sales Enablement & Team Training
We train your sales and presales teams to run the system without you—playbooks, coaching, rituals, and dashboards that turn your team into a high-performance revenue machine.
Our Core Principles
Our principles guide everything we do—from creating real value to building scalable systems that ensure long-term success.
Value Creation
Long-term Partnerships
Innovative Mindset
Bold Experimentation
Scalable Systems
Our Engagement Process
Our process is designed to ensure clear alignment, strategic direction, and measurable outcomes. We work closely with you to implement systems that drive consistent, scalable growth.
Step 1: Dr. Scale™ Assessment
Diagnose Before You Scale
We begin with the Dr. Scale™ Assessment, a deep diagnostic of your current sales pipeline, pre-sales process, and delivery systems. In this 60–90 minute live session, we scan where leads are leaking, deals are stalling, or delivery is blocking growth. No fluff, just a clear diagnosis of what’s working, what’s not, and what’s next.
Step 2: Custom Growth Plan
Your Personalised Scale Roadmap
Based on the insights from your Dr. Scale™ session, we build a tailored growth plan using the Scale Code™ Framework. This roadmap outlines exactly which systems to install, in what order, and how they’ll drive scalable, predictable revenue, complete with milestones, modules, and metrics.
Step 3: System Implementation
From Diagnosis to Execution
We turn the plan into action, building and embedding the systems your business needs to scale. From outbound and pre-sales workflows to proposals, delivery modules, and team training, we work alongside your team to install repeatable systems that drive deals, cut chaos, and deliver growth without founder-dependence.
Traditional agency and consulting models are outdated. As your Scaling Partner, we focus on building integrated systems that drive predictable, sustainable growth. We don’t just advise, we implement systems that align your strategy, marketing, pre-sales and sales for long-term success.
Hey, I'm Jag
Founder of Founder SOP™ | Growth Strategist | Enterprise Consultant
I help founders and sales leaders build scalable sales and pre-sales practices so growth becomes predictable, not personal.
Over the last decade, I’ve worked with 700+ businesses across 65+ industries, leading multi-million dollar campaigns, consulting for giants like IBM, Oracle, and Telstra, and scaling my own agency to seven figures with a 4X return on ad spend.
But here’s what I realised…
Most founders are stuck in custom chaos, chasing leads, reinventing delivery, and stuck in every deal. Not because they lack talent but because they lack structure.
That’s why I built Founder SOP: to bring enterprise-level sales and pre-sales systems to growing B2B companies.
We help you install the infrastructure, ICP clarity, offer design, qualification engines, pitch assets, work packages, outbound systems, and sales enablement so you can scale without burning out.
I don’t believe in duct-tape growth or endless hustle. I believe in systems that run without you.
If you’re a founder doing $1M+ and ready to build a scalable, self-sufficient growth engine... reach out.
Let’s build the machine.
📞 +61 0482 072 786
📧 Jag (at) mail.foundersop.com
Why Founder SOP?
From Vision to Execution—We Build Systems for Scalable, Sustainable Success.
Proven Track Record:
We’ve empowered over 700 founders across 65+ niches to implement structured systems that deliver predictable growth, leveraging real-world experience, $18M in paid ads, and over 1 million emails.
Systems-Driven Success:
We’ve leveraged $18M in paid ads and over 1 million emails to build, optimize, and scale marketing and sales systems. Our approach is rooted in systems that ensure efficiency, consistency, and sustainable growth.
Comprehensive Process:
Our 3-step framework covers everything from setting a strong foundation to launching go-to-market strategies and scaling execution. It’s designed to help founders achieve growth through clear, repeatable processes.
We help tech founders bridge the gap between vision and execution by implementing clear SOPs that drive consistent outcomes. Our approach creates sustainable systems that free up your time and drive reliable growth
Our Ethos
10 beliefs we operate by.... Not theory. Not fluff. Just principles that scale.
Predictability is the outcome. Every system must be built to create it.
We don’t chase clients. We build engines that attract and convert them
Productised beats personalised. If it can’t be repeated, it doesn’t scale
We don’t sell effort. We sell outcomes
We build businesses that make us proud to show up, speak up, and scale up
The goal is not to grow. The goal is to scale without you in the middle
Clarity > Complexity. Simpler systems move faster
Sales and delivery are not separate. They’re one machine
We replace guesswork with structure. Always
Referrals are a bonus. Not a strategy
Partnered with the Best
We’ve honed our skills by collaborating with the industry's finest.
Testimonials
See what our clients have to say about our results-driven approach.
Vikram Rangala
CMO of Zebpay
Jag did a project for ZebPay Australia, the Australian division of ZebPay. He's ready to implement from day one and has great advice to offer, based on real-world experience, on sales, branding, and messaging. He understands the Australian consumer and landscape in depth. On the personal side, he's friendly, helpful, and fun to work with. I recommend him as someone you can trust to do a great job even when circumstances are less than ideal. By the way, I'm the Chief Marketing Officer of ZebPay and worked directly with Jag on the project.
Warren Hulstaert
Director at Century21
Knowledge becomes wisdom, the ability to share and teach others is a special skill, Jag has learnt of the best the world has to offer and has many of his own experiences to draw on to help you navigate to the next level.
Theo Hnarakis
CEO at Melbourne IT
Working with Jag and team has been transformative for our growth. Their structured framework provided a clear path from strategy to execution, helping us align our marketing and sales like never before. In just a few months, we saw a significant increase in lead flow, conversion rates, and overall team efficiency. It’s rare to find a consulting partner that not only delivers results but genuinely understands the challenges of scaling a tech business.
Simon Delzoppo
CEO at AusRegistry
Jag has been a game changer for us. From day one, Jag worked closely with our team, diving deep into our growth challenges and implementing a structured framework that aligned perfectly with our goals. The results have been outstanding, our marketing efforts are more targeted, our sales processes more efficient, and the team’s performance has reached new heights. What truly sets Jag apart is their personal approach and genuine commitment to our success. He doesn’t just deliver a strategy, he becomes part of your team, ensuring it works.
Colin Holloway
Founder of Werribee Bowen
Hello, Colin Holloway here, founder of Werribee Bowen Therapy Pty Ltd.
So you are thinking of joining Jag Jassel at his three day business boot camp for quick business start ups.
Well I say, just do it! Don’t hesitate. Why? Jag stands out as a business mentor. He gives you advice that really works, based on his own anecdotal evidence.
I know it works because I feel it in my gut as well as my brain. So! What did I learn over the three days. This might be the economy version but that doesn’t mean you are short changed.
You do exactly the same thing that they do in the premium version. I have done many three day courses and this is easily the most intense.
You get breaks, but you will need them. So sleep well and preserve your energy. Second lesson. You have to present yourself as an authority in your field, or your clients do not respect and trust you.
I did not find this easy to do. Believe me. Three . Jag teaches you what it is to be a business owner and he does it in an ethical way. You don’t always get this.
Like me you might be staggered to find out what your life as a business owner really entails. Don’t be scared though it is unbelievably exciting.
Jag has opened up a whole new world for me and I am sure he can do the same for you.
Regards Colin Holloway.
Mitch White
Founder of Rubber Flooring Company
Founder of a flooring company in Melbourne
Top 3 takeaways from the 3-day business Bootcamp:
Positioning - No secret alpha's get the most out of life but jag shows how to position your business as the alpha business and have customers coming to you instead of chasing them
Frame control - The new way of looking at sales, Instead of remembering all these little tricks just focus on the underlying frame between you and the prospect/s to control the situation
Systems - Breaks down from as big as how the universe is one big system and everything inside of it is just systems within systems within systems....
..Including business. if you understand how the system works you can play it effectively
If your on the fence id recommend it 100%, So much that i am going to be doing another one
Worst case scenario you get to feed of his energy for 3 days and get a massive book of the slides you can refer back to for life
I'd be happy to answer any questions about my experience if you are wanting to join message me
Steve Jazz
Founder of Music Valley
If you're ready to move beyond the 'practitioner' fixed mindset to the 'creative entrepreneurial' growth mindset, Jag is your man. His experience draws upon multiple cross disciplinary methods and approaches that help join the dots' in a simple yet effective way to help you move beyond your currently reality.
Highly recommended if you're looking for a way to grow your business or scale your personal brand and influence. Of the many entrepreneurs I've met, Jag is my first recommendation in personal branding advice.
Brett Cusack
Founder of Glitter Fox Studios
Before meeting Jag I was trying to operate in a completely different niche from my experience and I was trying to sell to everyone. Jag has since helped me get clear about my niche, deliver my first online and live trainings. Help me craft a clear message to market. Now I'm excited to put money into Facebook adds because I'm certain about my target market and the actual problem I solve. Thanks Jag.
Frequently Asked Questions
What types of businesses does the Founder SOP partner with?
Founder SOP partners with established, growth-focused tech businesses, including SaaS companies, automation agencies, IT consultancies, and other tech-driven organisations. We work with companies that have a solid foundation and a capable team but are looking for structured, scalable systems to elevate their marketing and sales.
Our ideal clients are those seeking predictable, long-term growth and are ready to implement proven strategies that move beyond referrals and one-off tactics. The Founder SOP Framework is designed to drive sustainable success, making us the ideal partner for businesses committed to unlocking their full potential.
Who we don't work with?
Founder SOP partners with growth-driven businesses ready for long-term success. We don’t work with companies that:
- Lack a commitment to growth
- Seek quick fixes over sustainable strategies
- Don’t have an engaged, capable team
- View us as a simple service provider rather than a strategic partner
- Aren’t open to new approaches and change
What does Founder SOP’s partnership include?
Our partnership includes comprehensive support across three core areas: Foundation, Go-To-Market, and Execution.
We work with you to build structured systems in:
Marketing Strategy – Crafting a tailored go-to-market strategy to reach the right audience.
Sales Enablement – Developing a sales process that converts and scales effectively.
Operational Systems – Creating SOPs and frameworks for smooth, consistent growth.
With these areas aligned, our goal is to help you achieve predictable, sustainable growth.
How does the Founder SOP model differ from hiring an agency?
The Founder SOP model differs from hiring a traditional agency in several ways. While agencies often focus on short-term tactics and campaign execution, we act as your growth partner.
We implement end-to-end systems that cover strategy, marketing, sales enablement, and long-term scalability. Our approach is rooted in building repeatable processes through the Founder SOP Framework, ensuring predictable, sustainable growth. We don’t just deliver services; we create the infrastructure that empowers your team to drive consistent results
What’s the onboarding process with Founder SOP?
Our onboarding process is designed to ensure deep alignment and set a strong foundation for growth. It includes three key steps:
Discovery Session – We start with a comprehensive review of your business goals, existing systems, and growth challenges to gain a clear understanding of your unique needs.
Personalised Growth Plan – Based on insights from the Discovery Session, we develop a tailored plan outlining strategic steps, system implementations, and key performance metrics.
System Implementation – We move into action, setting up structured systems across marketing, sales, and operations, with regular check-ins to ensure alignment and track progress.
This onboarding approach ensures a seamless transition into the Founder SOP Framework, setting you up for sustainable, measurable success.
How soon can we expect to see results?
Most clients start seeing initial traction within the first 60-90 days as foundational systems are implemented and optimised.
However, our Framework is designed for sustainable, long-term results, with significant growth milestones typically achieved over 6-12 months. The timing depends on your business’s current state and readiness, but rest assured, every step is structured to drive consistent progress.
What kind of ROI can I expect ?
The Predictable Growth Framework is designed to deliver both immediate and lasting ROI. While exact results vary based on your industry, current systems, and team readiness, many clients see a 2x-3x return within the first 6-12 months as foundational systems drive consistent revenue growth.
Over a 2-5 year period, our structured systems create compounding benefits, often resulting in 5x or greater returns as the impact of predictable, scalable growth continues to build. This long-term approach ensures that your investment yields sustainable, increasing returns well beyond the initial phases.
How involved will my team need to be during the process?
We handle the heavy lifting, so your team’s involvement will be minimal. In the early stages, we’ll need brief input from key team members to ensure alignment and tailor the systems to your business.
Beyond that, we take care of implementation, optimisation, and ongoing adjustments. Our goal is to build structured systems that work seamlessly in the background, freeing up your team to focus on what they do best, without added workload or disruption.
We help tech businesses break free from feast and famine growth by implementing a Predictable Growth System. Unlike traditional consulting firms that offer generic advice, we build and install systems that drive consistent leads, sales, and revenue—so founders can scale predictably without guesswork
Scaling a business is hard. We make it easier.
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Postal: PO Box 4370, Springfield, QLD, 4300 Australia
Call +61 482 072 786
Email: Jag (at) mail.foundersop.com