Helping founders implement structured systems for predictable growth...
Join over 700 founders who’ve implemented structured systems for growth across 65+ niches.
If you’re making over $1M per year, we’ll spend half a day 1-on-1 solving your toughest growth challenges
Over 765 Companies Worldwide Using Our Systems
Join a global network of businesses achieving predictable growth through our proven strategies and systems
About FounderSOP
We are a growth consulting firm dedicated to helping technology founders implement structured systems that drive predictable, scalable success.
Our approach is simple yet powerful: we focus on building repeatable systems that ensure consistent results across marketing, pre-sales, and sales operations
With a proven track record, we’ve supported over 700 businesses across 65+ niches, leveraging $18M in paid ads and sending over 1 million emails to deliver sustainable results.
We understand that scaling a tech business requires more than just tactics—it demands a strategic foundation built on clear SOPs that bridge vision with execution.
At FounderSOP, we are your Scaling Partner, not just consultants.
We emphasise long-term collaboration, working closely with founders to design, implement, and refine systems that free up time, reduce manual efforts, and unlock sustainable growth.
Whether you’re looking to establish a go-to-market strategy, optimise your sales systems or create a long-term growth plan, we provide the tools and expertise needed to achieve sustainable success.
Our Core Principles
Our principles guide everything we do—from creating real value to building scalable systems that ensure long-term success.
Value Creation
Long-term Partnerships
Innovative Mindset
Bold Experimentation
Scalable Systems
WHAT WE OFFER
Our Services
Your All-In-One Partner for Growth, from Strategy to Sales Enablement.
Strategic Growth Roadmap
We develop comprehensive growth roadmaps that align marketing, sales, and business strategies. Each roadmap sets measurable milestones and ensures focused execution across all teams, driving predictable and scalable growth.
Crafting Irresistible Offers
We help businesses create compelling offers that resonate with their target audience, clearly communicate value, and solve key challenges—eliminating the guesswork. Our approach ensures your offers stand out in the market and drive conversions.
Outbound Lead Generation Strategies
We implement proven outbound strategies that generate a consistent flow of qualified leads. Whether through targeted outreach, email campaigns, or personalized messaging, we ensure your sales pipeline stays full.
Lead Conversion Optimisation
Our dedicated Sales Development Representatives (SDRs) and inbox managers ensure every lead is followed up promptly and effectively. We create workflows that turn prospects into booked calls, boosting your conversion rates with precision.
Sales Enablement for Closing Deals
We equip your sales team with the right tools, insights, and strategies to close more deals. From tailored sales scripts to objection-handling guides, we provide everything needed to move prospects through the pipeline effectively.
Executive Alignment & Relationship Building
We collaborate closely with CEOs and leadership teams to ensure strategic alignment, build strong relationships, and foster a culture of long-term growth. Our focus is on strengthening key partnerships that drive retention and sustainable success.
Traditional agency and consulting models are outdated. As your Scaling Partner, we focus on building integrated systems that drive predictable, sustainable growth. We don’t just advise, we implement systems that align your strategy, marketing, pre-sales and sales for long-term success.
Our Engagement Process
Our process is designed to ensure clear alignment, strategic direction, and measurable outcomes. We work closely with you to implement systems that drive consistent, scalable growth.
Step 1: Discovery
Deep-Dive into Your Business
In the discovery phase, we conduct a comprehensive analysis of your current growth stage, existing systems, and key challenges. We look at your vision, market position, and sales processes to identify opportunities for improvement and scaling.
Step 2: Personalised Plan
Tailored Roadmap for Growth
Based on insights from the discovery phase, we create a personalized growth plan that serves as a roadmap to implement the right systems. This plan outlines strategic steps, defines milestones, and provides clear KPIs to measure progress.
Step 3: Implementation
Turning Strategy into Action
We move from strategy to execution, setting up systems that integrate marketing, pre-sales and sales processes. We collaborate with your team to ensure effective implementation, regular optimisation, and measurable growth.
If you’re making over $1M per year, we’ll spend half a day 1-on-1 solving your toughest growth challenges
Meet Our Founder
Jag Jassel is a seasoned entrepreneur and business strategist with extensive experience across multiple industries.
Before transitioning into entrepreneurship, Jag worked with global giants like IBM, Oracle, Telstra, and ANZ Bank. After a series of early startup failures, Jag persevered, successfully launching and exiting a software business. He later founded a digital marketing agency that helped numerous small and medium businesses, which he exited in 2021.
As the visionary behind FounderSOP, Jag combines years of hands-on experience in marketing, business growth, and scaling strategies. With over 700 businesses served and more than $18M in paid ads leveraged, Jag’s focus now is helping founders build predictable, scalable, and sustainable businesses. His deep expertise in strategy, systems, and execution makes him a trusted partner for companies seeking long-term success.
Why FounderSOP?
From Vision to Execution—We Build Systems for Scalable, Sustainable Success.
Proven Track Record:
We’ve empowered over 700 founders across 65+ niches to implement structured systems that deliver predictable growth, leveraging real-world experience, $18M in paid ads, and over 1 million emails.
Systems-Driven Success:
We’ve leveraged $18M in paid ads and over 1 million emails to build, optimize, and scale marketing and sales systems. Our approach is rooted in systems that ensure efficiency, consistency, and sustainable growth.
Comprehensive Process:
Our 3-step framework covers everything from setting a strong foundation to launching go-to-market strategies and scaling execution. It’s designed to help founders achieve growth through clear, repeatable processes.
If you’re making over $1M per year, we’ll spend half a day 1-on-1 solving your toughest growth challenges
We help tech founders bridge the gap between vision and execution by implementing clear SOPs that drive consistent outcomes. Our approach creates sustainable systems that free up your time and drive reliable growth
Partnered with the Best
We’ve honed our skills by collaborating with the industry's finest.
Testimonials
See what our clients have to say about our results-driven approach.
Vikram Rangala
CMO of Zebpay
Jag did a project for ZebPay Australia, the Australian division of ZebPay. He's ready to implement from day one and has great advice to offer, based on real-world experience, on sales, branding, and messaging. He understands the Australian consumer and landscape in depth. On the personal side, he's friendly, helpful, and fun to work with. I recommend him as someone you can trust to do a great job even when circumstances are less than ideal. By the way, I'm the Chief Marketing Officer of ZebPay and worked directly with Jag on the project.
Warren Hulstaert
Director at Century21
Knowledge becomes wisdom, the ability to share and teach others is a special skill, Jag has learnt of the best the world has to offer and has many of his own experiences to draw on to help you navigate to the next level.
Theo Hnarakis
CEO at Melbourne IT
Working with Jag and team has been transformative for our growth. Their structured framework provided a clear path from strategy to execution, helping us align our marketing and sales like never before. In just a few months, we saw a significant increase in lead flow, conversion rates, and overall team efficiency. It’s rare to find a consulting partner that not only delivers results but genuinely understands the challenges of scaling a tech business.
Simon Delzoppo
CEO at AusRegistry
Jag has been a game changer for us. From day one, Jag worked closely with our team, diving deep into our growth challenges and implementing a structured framework that aligned perfectly with our goals. The results have been outstanding, our marketing efforts are more targeted, our sales processes more efficient, and the team’s performance has reached new heights. What truly sets Jag apart is their personal approach and genuine commitment to our success. He doesn’t just deliver a strategy, he becomes part of your team, ensuring it works.
Colin Holloway
Founder of Werribee Bowen
Hello, Colin Holloway here, founder of Werribee Bowen Therapy Pty Ltd.
So you are thinking of joining Jag Jassel at his three day business boot camp for quick business start ups.
Well I say, just do it! Don’t hesitate. Why? Jag stands out as a business mentor. He gives you advice that really works, based on his own anecdotal evidence.
I know it works because I feel it in my gut as well as my brain. So! What did I learn over the three days. This might be the economy version but that doesn’t mean you are short changed.
You do exactly the same thing that they do in the premium version. I have done many three day courses and this is easily the most intense.
You get breaks, but you will need them. So sleep well and preserve your energy. Second lesson. You have to present yourself as an authority in your field, or your clients do not respect and trust you.
I did not find this easy to do. Believe me. Three . Jag teaches you what it is to be a business owner and he does it in an ethical way. You don’t always get this.
Like me you might be staggered to find out what your life as a business owner really entails. Don’t be scared though it is unbelievably exciting.
Jag has opened up a whole new world for me and I am sure he can do the same for you.
Regards Colin Holloway.
Mitch White
Founder of Rubber Flooring Company
Founder of a flooring company in Melbourne
Top 3 takeaways from the 3-day business Bootcamp:
Positioning - No secret alpha's get the most out of life but jag shows how to position your business as the alpha business and have customers coming to you instead of chasing them
Frame control - The new way of looking at sales, Instead of remembering all these little tricks just focus on the underlying frame between you and the prospect/s to control the situation
Systems - Breaks down from as big as how the universe is one big system and everything inside of it is just systems within systems within systems....
..Including business. if you understand how the system works you can play it effectively
If your on the fence id recommend it 100%, So much that i am going to be doing another one
Worst case scenario you get to feed of his energy for 3 days and get a massive book of the slides you can refer back to for life
I'd be happy to answer any questions about my experience if you are wanting to join message me
Steve Jazz
Founder of Music Valley
If you're ready to move beyond the 'practitioner' fixed mindset to the 'creative entrepreneurial' growth mindset, Jag is your man. His experience draws upon multiple cross disciplinary methods and approaches that help join the dots' in a simple yet effective way to help you move beyond your currently reality.
Highly recommended if you're looking for a way to grow your business or scale your personal brand and influence. Of the many entrepreneurs I've met, Jag is my first recommendation in personal branding advice.
Brett Cusack
Founder of Glitter Fox Studios
Before meeting Jag I was trying to operate in a completely different niche from my experience and I was trying to sell to everyone. Jag has since helped me get clear about my niche, deliver my first online and live trainings. Help me craft a clear message to market. Now I'm excited to put money into Facebook adds because I'm certain about my target market and the actual problem I solve. Thanks Jag.
Frequently Asked Questions
What types of businesses does the FounderSOP partner with?
FounderSOP partners with established, growth-focused tech businesses, including SaaS companies, automation agencies, IT consultancies, and other tech-driven organisations. We work with companies that have a solid foundation and a capable team but are looking for structured, scalable systems to elevate their marketing and sales.
Our ideal clients are those seeking predictable, long-term growth and are ready to implement proven strategies that move beyond referrals and one-off tactics. The FounderSOP Predictable Growth Framework is designed to drive sustainable success, making us the ideal partner for businesses committed to unlocking their full potential.
Who we don't work with?
FounderSOP partners with growth-driven businesses ready for long-term success. We don’t work with companies that:
- Lack a commitment to growth
- Seek quick fixes over sustainable strategies
- Don’t have an engaged, capable team
- View us as a simple service provider rather than a strategic partner
- Aren’t open to new approaches and change
What does FounderSOP’s partnership include?
Our partnership includes comprehensive support across three core areas: Foundation, Go-To-Market, and Execution.
We work with you to build structured systems in:
Marketing Strategy – Crafting a tailored go-to-market strategy to reach the right audience.
Sales Enablement – Developing a sales process that converts and scales effectively.
Operational Systems – Creating SOPs and frameworks for smooth, consistent growth.
With these areas aligned, our goal is to help you achieve predictable, sustainable growth.
How does the FounderSOP model differ from hiring an agency?
The FounderSOP model differs from hiring a traditional agency in several ways. While agencies often focus on short-term tactics and campaign execution, we act as your growth partner.
We implement end-to-end systems that cover strategy, marketing, sales enablement, and long-term scalability. Our approach is rooted in building repeatable processes through the FounderSOP Growth Framework, ensuring predictable, sustainable growth. We don’t just deliver services; we create the infrastructure that empowers your team to drive consistent results
What’s the onboarding process with FounderSOP?
Our onboarding process is designed to ensure deep alignment and set a strong foundation for growth. It includes three key steps:
Discovery Session – We start with a comprehensive review of your business goals, existing systems, and growth challenges to gain a clear understanding of your unique needs.
Personalized Growth Plan – Based on insights from the Discovery Session, we develop a tailored plan outlining strategic steps, system implementations, and key performance metrics.
System Implementation – We move into action, setting up structured systems across marketing, sales, and operations, with regular check-ins to ensure alignment and track progress.
This onboarding approach ensures a seamless transition into the FounderSOP Predictable Growth Framework, setting you up for sustainable, measurable success.
How soon can we expect to see results?
Most clients start seeing initial traction within the first 60-90 days as foundational systems are implemented and optimized.
However, our Predictable Growth Framework is designed for sustainable, long-term results, with significant growth milestones typically achieved over 6-12 months. The timing depends on your business’s current state and readiness, but rest assured, every step is structured to drive consistent progress.
What kind of ROI can I expect ?
The Predictable Growth Framework is designed to deliver both immediate and lasting ROI. While exact results vary based on your industry, current systems, and team readiness, many clients see a 2x-3x return within the first 6-12 months as foundational systems drive consistent revenue growth.
Over a 2-5 year period, our structured systems create compounding benefits, often resulting in 5x or greater returns as the impact of predictable, scalable growth continues to build. This long-term approach ensures that your investment yields sustainable, increasing returns well beyond the initial phases.
How involved will my team need to be during the process?
Your team’s involvement is essential, particularly during the initial phases, to ensure alignment and seamless integration of the systems we implement. In the first few weeks, we’ll work closely with key team members to gather insights, define goals, and set up foundational systems.
After that, we take on much of the heavy lifting in building and optimising these systems. We’ll keep your team informed with regular updates and involve them as needed for adjustments and feedback to ensure the systems align with your unique processes.
Our goal is to create structured systems that ultimately free up your team’s time, allowing them to focus on high-value activities as the framework becomes fully integrated.
If you’re making over $1M per year, we’ll spend half a day 1-on-1 solving your toughest growth challenges
